Project Vision
People have difficulties organizing time to do workouts with their trainers due to scattered availability and physical distance. 1ON1 is a fitness platform that blends the intuitive UX aspects found in products like dating apps and Google Calendar.
Our product is great to use for scheduling fitness activities based on your locations for the long term or short, it's also useful for fitness trainers to create events based on their niche and the physical space they could provide. By designing a both compact and accessible interface, we feel that anyone can use it.
Prowblem
Solution
Research
Analysis
Ideation
Prototype
Validation
In-depth Research
Topic Mapping
Business Model Canvas
Screener Survey
User Interviews
Affinity Map
Personas
Competitor Analysis
Benchmarking
Crazy 8
Mash-up
Idea Icebox
Focus Mode
Group Mode
Post-it Nudges
Usability Testing
& Insights
Iteration
In our design process, qualitative research methods proved to be the most effective during our design process, most notably our user interviews and usability testing sessions. Whenever we encounter an issue that we are trying to solve, it's smart to build a good foundation. In 1ON1's case, we did this by asking some generic but useful internal questions.
" Who is our primary user? "
" What do our users need the most in a product like this? "
" How large of a scope do we want this project to be? "
" Who are our biggest competitors? "
" What is the domain-specific knowledge we need to know? "
" What is the North Star Metric for this project? "
Kickoff
Immersion
& Ideation
Collection of information, analysis of knowledge and proposal of solutions.
Our team grouped collected data and surveys and then reframed the initial situation (or hypothesis) based on transforming data into insights and information into a strategic direction.
The brainstorming including Affinity Map, Persona, and MoSCoW Map during our kickoff period proved to be very helpful in setting up the foundation for the rest of our process.
Basic Target Markets
Our product ON1ON has 2 target markets, as it is a marketplace. It does drill down further though by use cases, demographics and service types.
Demand-side: People that want a fuss-free experience to get a personal training experience.
Supply-side: Trainers that want flexibility and to (hopefully) make more income than they would otherwise.
Research Insights
To assess the convenience and challenges of personal training for people, we administered a user questionnaire that asked about their workout planning process.
We also interviewed a group of professional fitness trainers to learn about their issues in working with clients.
The following are the key insights we derived from analyzing the questionnaire responses and the user interviews.
75% of the participants have a workout routine.
Participants who have a workout routine go to the gym 3-4 times per week.
80% of participants use Google Map to find their gym.
Most of the participants feel they are “lazy” or “not trying hard enough”.
80% of gym members think private training is a nice but pricey thing.
Most participants claim to have pain points when finding the location of the workout space.
Revised Problem Statement
Revised Problem Statement (Client)
Our research revealed that many of our assumptions were incorrect. Users did not struggle to find a trainer, but to find one that suited their schedule, workout preference, and style. They did not want advanced workout features, but just enhancements based on their current workouts
Revised Problem Statement (Trainer)
We discovered that some of our assumptions were wrong. Trainers did not face major challenges in collecting money, finding clients, or managing their schedule and client relationships. The main problem that they needed to solve was finding a dedicated and affordable place for their training.
Meet the Users
Anna
27, NEW YORK
Retail Sales
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Adventurous
-
Confident
-
Sociable
As much as Anna loves to establish a healthy lifestyle and maintain frequent workouts, she has a difficult time going to her gym classes regularly, she only joins the gym class when she has a day off. She needs something that could find a personal trainer program based on her location between her overstretched schedule.
" Getting into a serious rhythm always makes things more successful! "
Josh
30, NEW YORK
Personal Trainer
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Patient
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Organized
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Go-getter
Josh dislikes the scheduling conflicts that arise from the limited availability of gym space. He often loses clients because he cannot accommodate their preferred times. He wants an easy way to communicate his schedule with his members so they can book training sessions with him. His ultimate goal is to have his own space and work independently.
" Workout is also mental, it clears stress, it's a form of therapy! "
Feature Prioritization
To create a product that aligns with the company’s vision, meets the product’s objectives, and delights our users, we need to weigh the pros and cons of each feature. We ranked the features in our product according to how feasible, desirable, and viable they are.
Solution
& Paper Prototype
To design our features based on our synthesis stage, we used Design Studio, a method that enables us to quickly create and refine visual concepts. We drew sketches on sticky notes at a rapid pace, which helped us focus on the essence of our features and avoid overthinking. We also exchanged fast and constructive feedback in rounds of critiques, which helped us finalize our visual designs.
By working together, we effectively conveyed simple ideas in a short time, which maintained the original spark of our creativity and prevented us from losing momentum.
Final Design
Seamless
Exploration
Millions of people use Google or Google Maps to find nearby fitness programs and trainers by selecting their preferences and location.
Our clients could choose from a list of fitness trainers who have availability for an in-person or virtual appointment. The trainer will be notified after their client book a time slot, the schedule will then sync with their personal calendar.
Health History Sharing
By sharing the wealth history with our trainer we created a safe and effective exercise program for the clients. It also helps them avoid or modify exercises that could worsen any medical conditions or injuries. Trainers can also track their clients' progress and make changes to their program as needed.
Space
Sharing
Sharing rental space is a great way to save on costs and have more flexibility than using a gym.
The fitness trainers who rent their own private practice could share space with the other trainers who work at different hours can allow them to save money, which they can use for other things like marketing or equipment.
Usability Testing
Usability testing can always help us improve these metrics by identifying and fixing usability issues, validating user needs and expectations, and optimizing user flows and interactions. By conducting usability testing regularly, our product team can ensure that our product or service meets user requirements and delivers a positive user experience.
01
Customer Satisfaction Score
(CSAT)
02
Monthly active users
(MAU)
03
Feature Adoption Rate
Style Guide
Next Step
Reideation can help product designers explore a larger space of possible solutions, find non-intuitive or innovative designs, and avoid getting stuck with suboptimal or biased assumptions.